Background
XINGXI partners with a BMW dealership in Moscow, supplying high-end passenger car tires produced in China. The dealership previously imported such tires from Europe, facing high prices, long lead times and frequent size shortages. XINGXI now ships from China with delivery in 20–30 days.
The Moscow High-End Tire Challenge
Moscow is home to a large parc of premium European vehicles — BMW M models, 7 Series, X5/X6 and other high-performance cars that require ultra-low-profile, large-diameter tires. These sizes present a unique sourcing problem:
Rare specifications — sizes like 335/30ZR21, 335/30ZR20 and 305/25ZR20 are produced in limited batches even in Europe; availability is often unpredictable
European import pain points — when available, European-sourced tires carry premium prices and long order cycles, tying up the dealership's capital and frustrating customers waiting for fitment
High margin but high risk — these sizes are high-value items; stockouts mean lost sales to customers who cannot wait
The XINGXI Solution
Full large-size coverage — through our multi-brand network and Chinese factory partnerships, we supply a wide range of ultra-low-profile large-diameter specifications, including 335/30ZR21, 335/30ZR20 and 305/25ZR20 — many of which are difficult to source in Europe at short notice.
20–30 day delivery — stable logistics from China to Moscow, dramatically shorter than the dealership's previous European import cycle, with far better planning reliability.
Quality-grade positioning — we recommended high-end Chinese-produced tire lines that meet the dealership's quality expectations for BMW clientele, with EAC compliance for the Russian market.
Flexible replenishment — instead of large periodic European orders, the dealership reorders in quantities matched to actual demand, improving cash flow and reducing dead stock risk.
The Result
The dealership imported over 100 large-size tires, driven by strong sales confidence
Profit margins are healthy — Chinese high-end production costs significantly less than European equivalents while delivering comparable quality
Customers benefit from shorter waiting times for rare fitments
The dealership has expanded its tire sales as a profit center alongside its core service business
